Your Avatar is your Ideal Client. Your niche, the person you can help the most.
Third Eye Chakra deals with your intuition, sense of purpose and direction in life.
The life force of the expressed spirit.
The divine being is normally a representation of your higher self.
What I mean by this is that on your life journey you would have had some highs and lows to make you the person you are today. Being a practitioner you are now assisting and guiding people on where you have come from and this is normally your ideal client. These are the clients you will enjoy supporting the most.
An avatar is a fictitious character that represents your ideal customer.
You may have more than one avatar. But start with one first and then create another if you feel the need to.
Be specific about the story of your avatar, the more detail the better.
Use your avatar to brainstorm marketing avenues.
Write a story as your ideal avatar, an exercise that provides key insights.
Here are 3 sample avatar examples to help guide you when writing your own.
Example Avatar 1
Start Up
I am a woman, sitting in a corporate J O B. Hating every minute of it.
Every day I go to work and lose another bit of my soul. Well, that is how it feels anyway.
I have done the training, I've got all the certificates but have done little else. Each day that goes by, I feel a sense of hopelessness. I feel trapped. Every Friday I ask myself the same question. When are you going to start your business? How long do I have to wait to start living my dream of opening my business?
Let’s be real. I'll tell you straight. I'm scared. I'm scared of failing, I'm scared of success. I'm scared that I don't know how to run a business. I see all my friends from college still working, those that did go and start their business are failing and have lost all their super. They are not making ends meet and can't pay their bills.
I know, I know I should be learning about business. But I'm not interested in business, I am interested in being a practitioner not a business person.
If only I could find a coach or a mentor of some sort. Someone who knows about my industry and can help me understand business.
Example Avatar 2
Current Business
I am a woman in a wellness practitioner business. I did all the training years ago. I have 20 different certificates on my walls. I have spent tens of thousands of dollars on training over the years and here I sit.
Why is my business failing? Why can't I make ends meet?
I feel ashamed that I tell my clients to believe and here I am with no faith left in the law of attraction.
All I want is a few more clients a week. Every time I get a new client, one of my old ones cancels and leaves the area. I feel like I am constantly chasing my tail.
I can't pay my bills and I am certainly not covering my costs. My husband has a go at me each month he sees me dip into our savings.
What savings? I've spent it all over the last 5 years. Training and more certificates. More certificates. It feels like, if I could just offer more services I could make more money. I've now proved that theory wrong.
I am starting to think that I need a business mentor of some sort. Someone to help me redesign my business and teach me all about social media. I hate technology, I am a practitioner. I am hands on. I am not a business person - clearly.
As I look around Facebook, I see all these amazing practitioners doing these amazing things and here I am day after day just trying to fill my diary with one or two appointments.
What is wrong with me? I need help otherwise back to the rat race I'll have to go.
That'll kill me.
I hated my job then, I would hate it even more now after tasting freedom.
I love being my own boss. I just need to learn how to be a better boss.
I need to get better at business. I wonder what is out there for our industry?
I wonder if there is a business school for energy practitioners.
I'll google it. I at least know how to do that.
What's this? Integrative Medicine Institute. Energy Medicine Institute.
What's this? Energy Business Institute.
WOW
How come I have never seen this before?
WOW
Thank you universe, when the student is ready, the teacher appears.
Thank you universe, I am ready now, you are right and you have been waiting for me to get here all along.
Not some coach or mentor, who knows nothing about the health and wellness industry. Someone who is spiritual and awakened like me. Someone who won't think I'm an idiot and understands what I know and believe about the Universe and how it is shifting into a different phase from the past.
Example Avatar 3
Train the Trainer | Affiliate
I am 44 years old and I have been half way around the world embarking on retreats, going trekking, and sitting in ceremony with professionals in their chosen field, I have worked in a J O B and tried running my own business and I have just had enough of everyone not seeing my worth. I have secured a part-time J O B just to pay my bills until that BIG thing comes along, but what is that big thing? I wish someone could tell me where to go and what to do. I am soooo stuck…
I know about the practitioner wellness world that has driven me to where I am right now.
But! What am I going to do with my life? People say keep it SIMPLE Stupid but I have tried and it is not working for me? What is wrong with me? I want to be earning a 6-figure income like I was back in my J O B.
One morning I meet with a girlfriend that tells me all about this new Business that has plugged into the world of wellness industry support and guiding people like me. I said tell me more.
She said they are called Business Academy for Practitioners, The Ultimate Business Guide for Wellness Practitioners and they have created a platform where you can be an affiliate that guides and support practitioner business owners in their business that are feeling like they are stuck in mud. She said the income from the affiliate program can exceed over 6 figures to the right affiliate. Wow that is extremely impressive, let’s research them now! Ok…
That afternoon I sign up to become an affiliate of the Business Academy and it has been the best move I have ever made. I love it…
Let’s get started on your Avatar.
Defining your Avatar
List out their demographic and psychographic traits.
Write as much information as you can, think from the research you’ve done so far on your ideal client.
Age: ________________________________________________________
Sex: ________________________________________________________
Do they have children? ___________________________________________
Do they have a job? _____________________________________________
Do they own or rent? ____________________________________________
Where do they go online? _________________________________________
What social media do they use? ____________________________________
Give this avatar a name, and grab a photo online that represents your ideal client. Some have used the name and picture of an actual person that they work with, because they are ideal.
Name: ____________________________________________________
PHOTO or DRAWING:
You can grab an actual human face or draw one yourself. At Becoming the Expert, we use a real person to create your ideal client (Avatar).
Design an Avatar
Use the examples that we’ve created earlier to help you create your own.
It doesn’t have to be fancy, but it helps to have a 1-page printout that you can reference when working on business ideas with your avatar in mind.
Write a story as your ideal customer avatar.
Imagine that you are them, journaling about discovering and using your product.
What did they do before using your business?
What are they thinking while using your business?
What are they really trying to accomplish with your service?
What do they do after your appointment?
When will they come back to your business?
You do not need to know everything to get started, it is all a work in progress. As you get to know your ideal customer better, the more specific your avatar will get. You will soon learn who you like to work with, and who you don’t. You will learn who you can help and who you can’t.
It gets you to think through the actual channels that you could use to advertise and methods for retaining customers. Perhaps in this exercise you’ll discover something that you’re doing that doesn’t quite match up with how your ideal customer really behaves, or you’ll discover a tactic that you aren’t yet using.
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