4 SWOT Analysis

Katrena Friel

Updated: Mar 8, 2022

Before you begin to build your business, you need to be tethered into the Earth.

We live here, in this dimension. On this Earth, with the laws of this land, with these parameters.

So, we want to build your business with the ground beneath our feet.

Grounded in Reality.

Grounded to the Earth.

Respectful of the current paradigm not wishing it was different, but contributing to its evolution every day.

Taking our part in the shift and working with the Earth, not pretending we are elsewhere in the Universe.

EARTH helps us do this. Earth is the vibration that helps us manifest in a material world. The material world is our world and until it changes we need to work with Gaia’s energy.

Welcome to mapping the journey of where you are at. The SWOT Analysis is a general map of where you are now and by the time you complete this book, you will have the tools to start, grow and develop your business.

Undertaking a SWOT Analysis enables you to assess your current position. It determines what you and your business are good at and what may need attention.

Conducting a SWOT Analysis of yourself and your business is a lot more fun than it sounds. It won’t take much time, and doing it encourages you to think about yourself and your business in a whole new way.

Here is an example, to help you do your version. It is always easy to learn how to do something, by checking out a good example.

Strengths

Our strengths become opportunities to learn and grow

Speaking in Public

Organised – good project management

Open Minded

Open to Learning new things | Willingness to Learn and Grow

Works full on

Sponge

Passionate

Excitable

High Energy

Energetic

Positive Influence

Loves Teaching

Loves People | Love of People

Loves Helping People | Loves seeing change in people

Focused

Patient

Will Persevere | Resilient

Will work things out | Good problem solver

Good with computers

Greatest strength is communication

Very Healthy

Expert in your field of excellence

Thinks Big | Big Goals | Big Dreams

Hard Working

Good Written Skills

Not a Negative Thinker

Likes to be honest with themselves

Not too critical and won’t beat yourself up

Highly Creative

Weaknesses | Challenges

Turn your weaknesses and challenges into Opportunities to learn and grow

Must be challenged enough to stay focused

Cold Calling

Easily distracted | Shiny pebble syndrome

OCD

Sales

Marketing

Opportunities

Our Opportunities are the gifts to become what you’re manifesting

Will learn about Sales

Will learn about Marketing

Will learn about Processes | Step by Step | Loves to Tick boxes | Measurable

How to Write book \ business \ processes \ systems

Business Planning incorporating strategic thinking, operational plan, sales plan, marketing plan.

Learn and understand that business is creative, writing a book is creative, planning and being strategic is creative.

Katrena will edit and proof the book and all content for website etc.

Katrena will train me in technology and update my skills.

Katrena will teach me to be more efficient and effective in building this business and then managing it.

Threats

Our Threats become our opportunities to learn and grow, only if we have control or influence over them (Read the next section on the Locus of Control).

Technology (we encourage everyone to have this listed, as staying current with your technology skills is going to be critical for all people in business these days and is a constant threat that we will fall too far behind and not be able to function.)

Now it is your turn to do your SWOT Analysis.

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Strengths

Our strengths become opportunities to learn and grow

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Weaknesses/Challenges

Turn your weaknesses and challenges into Opportunities to learn and grow

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Opportunities

Our Opportunities to learn and grow

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Threats

Our Threats become our opportunities to learn and grow, only if we have control or influence over them (Read the next section on the Locus of Control).

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Locus of Control

Locus of control is a concept that refers to how strongly people believe they have control over the situations and experiences that affect their lives. In business, we use this model as our decision-making tool to help us focus on what we can control and influence and not on what we have NO CONTROL or INFLUENCE over.

When you have completed your SWOT Analysis go back through it and work out which ones you have control over and which ones you have influence over and notice any you have written that you have no control or influence over.

At Becoming the Expert, we focus on what we can control (which is ourselves) and what we could potentially influence (which is others) and we eliminate wasting time, money and effort on things we have no control or influence over.

We can’t control others, we can only influence them. The question is, how influential are we?

For example, saying global catastrophe, global economic collapse or government regulations changing, is not something you have a lot of control or influence over.

In your SWOT Analysis make sure you have CONTROL or INFLUENCE, avoid putting things down that you can’t do anything about. Just saves your energy worrying about things, that are a waste of time to bother yourself about. You have enough to focus on when building a business.

What do you have control over?

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Your systems, processes, sales ability, having an open mind, procrastination, and your attitude to sales and administration will all play apart in your business success.

What do you have influence over?

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